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If you sell products through Amazon or fulfill orders on behalf of Amazon sellers, you should be doing everything you can to become qualified as a Seller Fulfilled Prime (SFP) member, or help your customers achieve this status. Launched in 2015, this program allows qualified Amazon sellers to display the Amazon Prime badge on products and orders fulfilled by their own warehouse or a third-party logistics provider. The Prime badge is a big deal. By Amazon’s own analysis in the first quarter of the SFP program, seller-fulfilled listings that became Prime-eligible “experienced an average sales uplift of more than 50%.” This is hardly surprising when you consider that Prime offers free shipping,